Amerul Cap
Amerul Capital is a Madrid-based multi-family office operating across wealth management, private equity, and real estate. The firm serves HNW families with a long-term, preservation-first approach.
CONTEXT
I led the end-to-end redesign and Webflow build defining the visual identity (type system, color palette, and visuals) and translating it into a modular, scalable site. I set up a clean CMS, built reusable components, and added restrained motion with GSAP (SVG morph) and Swiper.js. I also used Relume for some section architecture and created a consistent icon set with ChatGPT.
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