European Digital Group
European Digital Group (EDG) is a group of specialist companies working in tech, data, AI, cybersecurity and marketing, with around 2,500 people across 12 countries. Half of its 1,800 clients work with six or more of those companies at the same time, which is really the point of the group, putting different kinds of expertise on the same AI and data projects.
CONTEXT
The main challenge on the EDG site was building a minimalist design that carries a lot of animation, and making sure every one of those animations felt polished and had a reason to be there. The hero is an infinite, draggable grid of case studies built with the CMS and powered by GSAP, and the rest of the page uses custom JavaScript and GSAP plugins like Flip for its transitions and interactions. The site also runs on its own framework and style guide, which kept everything consistent as the build grew.
