Dataventure
Dataventure is a data and performance marketing company, running email, SMS, social and programmatic campaigns for brands like Decathlon and SFR. It draws on more than 100 million opt-in profiles across Europe and its own lead-scoring tool, LeadFlow AI, and every campaign is judged on the leads, traffic or store visits it actually brings in.
CONTEXT
Dataventure wanted a B2B site that looked more modern and distinctive than most companies in its space, while staying clear and easy to use for business clients. The animations follow that balance, with interactive HTML canvas elements and custom JavaScript sequences built with GSAP, all kept subtle so they add to the experience without getting in the way. The main menu has four levels of navigation, which I built with custom JavaScript to keep it smooth to browse. Scalability was the other big focus, so most of the site is built from components with CSS variables and a proper design system, which lets the Dataventure team add pages and grow the site on their own.
