During the start-up's product decision, many factors were taken into consideration. While focusing on the target market and product, we decided to make the product more accessible by using a metal material and reducing the markup. By doing this, companies and start-ups are able to save thousands of euros annually by simply buying one metal business card instead of thousands of paper ones. The implementation of a contactless method also allows our product to be innovative and desirable, giving a style of professionalism and sophistication to those who use a Quoin Card.
The first and most essential step was creating the website. Our main focus was to transmit a feeling of innovation, transparency, and trust. Having this in mind, creating a modern mockup for the hero image, having a 'trusted by' section, and showing who is behind the project was necessary. As the website kept expanding, I added easier ways to facilitate my work. Certain content was easily implemented through a content management system (CMS). To further expand our point of transparency and trust, I embedded an Instagram slider completely automated using Zapier to showcase our brand.